September 1st, 2013

OPINION – Christmas In September?

Getting A Jump On Christmas – Bah, Humbug!

headshotDon’t get me wrong: I love Christmas. I really, really do. And I love Costco, too. I go often, and I look forward to every visit. What irks me, though, is the Christmas display on Labor Day weekend. Actually, it’s been up since mid August, and goes up about the same time every year.

At a time when most retailers are offering late summer specials on lawn mowers and BBQ grills, Costco is getting a jump on Christmas. Do they really think we need a reminder that the holidays are nearly five months away? Though it has probably been decades, it used to be that holiday decorations would not appear in stores until the day after Thanksgiving. I liked that better. I don’t know about you, but I have plenty to think about between now and late December. Besides, I feel it overshadows Thanksgiving, the least appreciated and perhaps most important holiday of the year, in my opinion.

No doubt, Costco is not alone as more and more wholesalers and retailers are breaking out the holiday decorations earlier each year. Although annoyed at the site of it all, I must admit I did enjoy the befuddled looks on the faces of harried shoppers as they sped past the giant-sized Frosty the Snowman peering down from upon high, in a hurry to grab their jumbo-sized bags of ice, tubs of potato salad and cases of soda, among other things, for the unofficial end-of-summer outing to the beach, park or backyard.

And I couldn’t help but notice the irony in the boxed Christmas cards sitting next to the enormous Santa Claus, many with snow-covered scenes and holiday characters all bundled up in winter garb, all the while shoppers clad in shorts, tank tops and sandals, and the scent of suntan lotion, darted around the corner display in a mad rush to the check out lines.

Moments later I was reminded of the irony as I exited the air-conditioned discount warehouse into the bright sunshine and sweltering heat and humidity of Labor Day weekend.  Christmas seemed so far off.




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